Monday, May 03, 2010

Alliance's Winning Campaigns Training Comes to New Jersey

For those that attended BCGP's Annual Meeting last night, guest speaker Jeff Miller Executive Director for the The Alliance for Biking & Walking mentioned that the next Winning Campaigns Training is to be hosted by the New Jersey Bicycle Coalition in Edison NJ at the Shelton Baptist Church Community Center. The center about a 5 minute walk of the Edison Train Station on the NE Corridor line (see map below).

The Winning Campaigns training will provide you with the tools to organize a successful campaigns (i.e. Scudder Falls Bridge, TIGER Grant) and focuses on seven essential elements:
  • Issue Focus - Define the issue
  • Campaign Goals - What are the social changes that you hope to achieve?
  • Assess Your Resources - SWOT analysis, allies and opponents
  • Strategy - Power Mapping targets and audiences
  • Communications - Media outreach, stair speech, slogan
  • Tactics and Timelines - effective and appropriate tactics
  • Resource Management - budgeting the true cost of the campaign, volunteers
Finally, if attendees are members of the Alliance for Biking & Walking they can sign up for the discounted rate of $75 vs $125 (BCGP and NJBC are eligible for the $75).

For more information see the relevant links below.

New Jersey Bicycle Coalition Winning Campaigns Webpage

Alliance for Biking & WalkingWinning Campaigns Trainings Webpage for Edison.

View Larger Map