The Winning Campaigns training will provide you with the tools to organize a successful campaigns (i.e. Scudder Falls Bridge, TIGER Grant) and focuses on seven essential elements:
- Issue Focus - Define the issue
- Campaign Goals - What are the social changes that you hope to achieve?
- Assess Your Resources - SWOT analysis, allies and opponents
- Strategy - Power Mapping targets and audiences
- Communications - Media outreach, stair speech, slogan
- Tactics and Timelines - effective and appropriate tactics
- Resource Management - budgeting the true cost of the campaign, volunteers
For more information see the relevant links below.
New Jersey Bicycle Coalition Winning Campaigns Webpage
Alliance for Biking & WalkingWinning Campaigns Trainings Webpage for Edison.
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