Advanced Sports (Fuji) Becomes Regions First Bicycle Friendly Business

We often talk about the six E's for bicycle friendly communities. Engineering, Education, Enforcement, Equity, Evaluation and Encouragement. That final E Encouragement being the one that is the easiest to implement as either private businesses or local governments can offer amenities to make bicycling a better option. Be it an employer offering shower facilities, a hotel offering free loaner bikes or an airport shuttle service installing bike racks on its fleet vehicles.

The Bicycle Friendly Business (BFB) program recognizes employers’ efforts to encourage a more bicycle friendly atmosphere for employees and customers. The program honors innovative bike-friendly efforts and provides technical assistance and information to help companies and organizations become even better for bicyclists. Like the Bicycle Friendly Community Award BFB awards range from Bronze to Platinum.

The League of American Bicyclists awarded Advanced Sports Inc. (ASI) in Northeast Philadelphia a Gold Bicycle Friendly Business Award. ASI manufactures and distributes Fuji, Kestral, SE and Breezer Bicycles. Another local business Bike Share consultants CityRyde received an Honorable Mention.

ASI President Pat Cunnane and Marketing Director Karen Bliss talking with Mayor Nutter at Bike to Work Day last Spring.