Have you ever tried to rent a bike in an unfamiliar city? First you search the internet and find nothing. Then you arrive at the city on a Saturday afternoon and you find a brochure in the hotel lobby for a bike shop that rents bikes. So you call them up and you get a message saying that they are closed until Monday. Monday morning comes and you call again, but the bike shop tells you that they no longer rent bikes. That's it, but don't worry if you can't rent from Hertz online the concierge has their number on speed dial. And they'll pick you up! Car culture wins again.
Enter RentaBikeNow.com. Finally, A website where you can actually pick a destination and arrange to rent a bicycle.
Next step, how about partnering with Orbitz, Amtrak and Priceline? When you make your travel reservations a bike rental offer shows up and you check a box. Even in these economic times the bike rental business has nowhere to go but up.