Friday, April 04, 2008

State Farm Responds To Commercial Backlash

Tim Van Hoof at State Farm has responded to Yesterday's posting which caused a flurry of discussion on several bicycle blogs. His original posting is here.

I’m sorry this commercial offended anyone. State Farm has been a supporter of bicycle safety through the thousands of bicycle rodeos we’ve held for children throughout the US and Canada, and we are open to discussion about how State Farm may be able to work with the bicycling community in the future.

This advertisement is part of an overall campaign where we attempt to capture consumers talking about points in their lives. Our intention is to recognize and empathize with these everyday challenges, and provide ways State Farm can help. State Farm is also very concerned about doing what we can to improve health, safety and the environment in our communities. If you'd like more information on what we’re doing, go to (

Tim Van Hoof Director of Marketing Communications State Farm


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